Authentic Ego Hiring Founding Performance Marketing Manager Digital Acquisition, SEO & Paid Social
Are you passionate about performance marketing and eager to join a rapidly growing DTC skincare brand? Authentic Ego is on the hunt for a Founding Performance Marketing Manager to spearhead our digital acquisition efforts, focusing on SEO and paid social. If you're a strategic thinker with a knack for driving results, this could be your dream job! Let's dive into what makes this role so exciting.
About Authentic Ego
First off, let's talk about Authentic Ego. We're not just another skincare brand; we're a movement. We believe that everyone deserves to feel confident and comfortable in their own skin. Our mission is to provide high-quality, effective skincare solutions that empower individuals to embrace their authentic selves. We're a fast-growing DTC (Direct-to-Consumer) brand, which means we connect directly with our customers, allowing us to build genuine relationships and deliver exceptional experiences.
As a DTC brand, we're obsessed with data and performance. We're constantly testing, iterating, and optimizing our marketing strategies to ensure we're reaching the right people with the right message at the right time. Our team is made up of passionate, driven individuals who are dedicated to making a difference in the lives of our customers. We foster a collaborative and supportive environment where everyone is encouraged to share their ideas and contribute to our collective success. We're not afraid to challenge the status quo, and we're always looking for innovative ways to grow our brand and reach new audiences. This is where you come in – our Founding Performance Marketing Manager.
The Role: Founding Performance Marketing Manager
Alright, guys, let's get into the nitty-gritty. As the Founding Performance Marketing Manager, you'll be at the heart of our digital acquisition strategy. You'll be responsible for developing, implementing, and optimizing campaigns across various channels, with a primary focus on SEO and paid social. Think of it this way: you'll be the architect of our online growth, the maestro of our marketing orchestra, and the captain of our conversion ship!
Your main goal? To drive scalable, sustainable growth while maintaining a healthy customer acquisition cost (CAC). This means you'll need to be both a strategic thinker and a hands-on executor. You'll need to understand the big picture – our overall business goals and marketing objectives – while also being able to dive into the details and optimize individual campaigns. This role is a blend of strategic planning, creative execution, and data-driven analysis. You’ll be working with a passionate team, and your contributions will directly impact the growth trajectory of Authentic Ego. You'll have the opportunity to build a team around you, shape our marketing initiatives, and truly leave your mark on a brand that's making waves in the skincare industry. This is a unique opportunity to be a key player in a company that values innovation, authenticity, and customer satisfaction.
Key Responsibilities:
So, what will you actually be doing day-to-day? Here’s a sneak peek:
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SEO Strategy: First and foremost, you’ll be crafting and executing our SEO strategy to boost organic visibility and drive targeted traffic to our website. Think keyword research, on-page optimization, link building – the whole shebang! You'll be diving deep into the world of search engines, understanding algorithms, and implementing strategies that help us rank higher for relevant keywords. This includes conducting thorough keyword research to identify the terms our target audience is using, optimizing our website content and structure to improve search engine rankings, and building high-quality backlinks from authoritative websites. You'll also be monitoring our SEO performance, tracking key metrics, and making data-driven adjustments to our strategy as needed.
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Paid Social Campaigns: Next up, you’ll be managing our paid social campaigns across platforms like Facebook, Instagram, TikTok, and more. You'll be responsible for creating compelling ad creatives, targeting the right audiences, and optimizing campaigns for conversions. This involves developing a deep understanding of our target audience, crafting engaging ad copy and visuals, and leveraging the targeting capabilities of each platform to reach the right people. You'll be constantly testing new ad formats, audiences, and bidding strategies to improve performance and maximize our return on ad spend. You'll also be responsible for tracking and analyzing campaign performance, identifying trends and insights, and making data-driven decisions to optimize our campaigns.
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Digital Acquisition Strategy: This is the big one! You'll be developing and implementing a comprehensive digital acquisition strategy to drive new customer growth. This means thinking holistically about our marketing funnel, identifying key touchpoints, and creating integrated campaigns that drive results. You'll be responsible for setting ambitious but achievable goals, developing a roadmap to achieve those goals, and executing the strategy with precision and efficiency. This includes identifying new channels and opportunities for growth, developing innovative marketing campaigns, and working closely with other teams to ensure alignment and collaboration. You'll also be responsible for tracking and measuring the effectiveness of our digital acquisition efforts, identifying areas for improvement, and making data-driven adjustments to our strategy.
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Performance Analysis & Reporting: Data is your friend! You'll be analyzing campaign performance, identifying trends, and providing regular reports to the team. We're talking metrics, KPIs, and actionable insights. This involves setting up robust tracking and analytics systems, monitoring key performance indicators (KPIs), and generating regular reports that provide insights into our marketing performance. You'll be responsible for identifying trends and patterns in the data, understanding what's working and what's not, and making data-driven recommendations to improve our results. This also includes staying up-to-date on the latest industry trends and best practices, and using that knowledge to inform our reporting and analysis.
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Team Collaboration: You'll be working closely with our creative, content, and customer service teams to ensure a seamless customer experience. Think cross-functional synergy! Collaboration is key to our success, and you'll be working with a talented team of professionals who are passionate about our brand and our mission. This involves communicating effectively, sharing insights and ideas, and working together to achieve our goals. You'll also be responsible for fostering a collaborative and supportive environment within the marketing team, where everyone feels empowered to contribute their best work.
What We're Looking For:
Okay, so what kind of person are we looking for? Here are the key qualities and qualifications we're seeking:
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Experience: First off, we need someone with proven experience in performance marketing, specifically in SEO and paid social. We're talking 3+ years of hands-on experience managing campaigns and driving results. This means you've been in the trenches, you've seen what works and what doesn't, and you have a track record of success. You should be comfortable managing campaigns across various platforms, analyzing data, and making data-driven decisions to optimize performance. You should also have a deep understanding of the latest trends and best practices in performance marketing.
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DTC Expertise: Experience working with DTC brands is a huge plus. Understanding the unique challenges and opportunities of the DTC model is crucial. The DTC landscape is constantly evolving, and we need someone who understands the nuances of building a brand and driving sales through direct channels. This includes experience with e-commerce platforms, customer acquisition strategies, and customer retention tactics. You should also be familiar with the metrics and KPIs that are most important to DTC businesses.
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Analytical Skills: You need to be a data whiz! Strong analytical skills are a must. You should be comfortable working with data, identifying trends, and making data-driven decisions. This means you're comfortable using analytics tools, such as Google Analytics, to track and measure performance. You should also be able to interpret data, identify insights, and make recommendations based on your findings. Strong analytical skills are essential for optimizing campaigns, identifying opportunities for growth, and making informed decisions.
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Communication Skills: Communication is key. You'll need to be able to communicate your ideas effectively, both verbally and in writing. This includes communicating with team members, stakeholders, and external partners. You should be able to articulate your vision, explain your strategy, and present your findings in a clear and concise manner. Strong communication skills are essential for building relationships, collaborating with others, and driving alignment across teams.
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Passion for Skincare: Last but not least, we want someone who's passionate about skincare and the beauty industry. A genuine interest in our products and our mission is essential. We're building a brand that's rooted in authenticity and customer satisfaction, and we want someone who shares our passion for helping people feel confident and comfortable in their own skin. This includes staying up-to-date on the latest trends and innovations in the skincare industry, understanding the needs and desires of our target audience, and being able to connect with our customers on a personal level.
Why Join Authentic Ego?
So, why should you choose Authentic Ego? Here's the deal:
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Growth Opportunity: This is a chance to join a fast-growing brand and make a real impact. You'll have the opportunity to shape our marketing strategy and build a team around you. As a Founding Performance Marketing Manager, you'll be instrumental in driving our growth and success. This is a unique opportunity to be part of something special and to make a significant contribution to a brand that's making waves in the skincare industry. You'll have the opportunity to grow your skills, expand your knowledge, and advance your career as we continue to scale our business.
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Impactful Work: You'll be helping people feel confident and comfortable in their own skin. That's pretty awesome, right? We're not just selling skincare products; we're empowering individuals to embrace their authentic selves. Your work will directly contribute to our mission of helping people feel good about themselves. This is a rewarding opportunity to make a positive impact on the lives of our customers. You'll be helping them achieve their skincare goals, boost their confidence, and improve their overall well-being.
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Collaborative Culture: We foster a supportive and collaborative work environment where everyone's ideas are valued. We believe that the best ideas come from diverse perspectives, and we encourage everyone to share their thoughts and contribute to our collective success. We're a team of passionate, driven individuals who are dedicated to making a difference. You'll be working alongside talented professionals who are committed to excellence and who support each other's growth and development.
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Competitive Compensation & Benefits: We offer a competitive salary and benefits package, including health insurance, paid time off, and more. We value our employees and we're committed to providing them with the resources and support they need to thrive. We also offer opportunities for professional development and growth, so you can continue to expand your skills and advance your career. We believe in investing in our people and creating a culture where everyone feels valued and appreciated.
How to Apply
Excited? We hope so! If you're ready to take on this challenge and join the Authentic Ego team, we'd love to hear from you.
To apply, please submit your resume and a cover letter outlining your relevant experience and why you're the perfect fit for this role. Be sure to highlight your experience in SEO, paid social, and DTC marketing. We want to know what makes you tick, what motivates you, and why you're passionate about skincare and our mission. Don't just tell us what you've done; tell us how you've made a difference. Share your successes, your challenges, and your learnings. We're looking for someone who's not afraid to think outside the box, to challenge the status quo, and to push the boundaries of what's possible.
We're reviewing applications on a rolling basis, so don't wait! The sooner you apply, the sooner you can start your journey with Authentic Ego. We can't wait to hear from you and learn more about how you can contribute to our team. Let's build something amazing together!
Let's Connect
If you have any questions about the role or Authentic Ego, feel free to reach out. We're always happy to connect with talented individuals who are passionate about skincare and marketing. You can also follow us on social media to stay up-to-date on our latest news and developments. We're active on Instagram, Facebook, and LinkedIn, and we'd love to have you join our community. We're always sharing behind-the-scenes content, product updates, and skincare tips and tricks. So, don't be a stranger! Connect with us, engage with our content, and let's start a conversation.
We believe that the future of skincare is about authenticity, transparency, and customer connection. We're building a brand that's rooted in these values, and we're looking for talented individuals who share our vision. If you're passionate about skincare, marketing, and making a difference, we encourage you to apply. We're excited to hear from you and explore how we can work together to build something truly special. Let's create a world where everyone feels confident and comfortable in their own skin. Let's build the future of skincare, together! So, what are you waiting for? Apply today and let's get started!